When the famend FemTech chief approached Rodd to develop the attain of their acclaimed breast pump, the design agency eagerly embraced the chance to create one thing really revolutionary. Elvie, with bold investor targets and a aim to penetrate the US market, was poised for the subsequent section of development. They offered Rodd with an important query: how may they make the Elvie expertise accessible to all?
To sort out this problem head-on, Rodd launched into a journey to uncover the real-world obstacles confronted by new moms through the overwhelming early days of parenthood. They engaged with moms from various backgrounds, making certain a complete understanding of their experiences. Some moms struggled with an overabundance of milk, resulting in considerations about wastage, whereas others grappled with producing inadequate milk and sought to preserve each treasured drop. These challenges turned the driving pressure behind Rodd’s collaboration with Elvie.
Geared up with invaluable shopper insights, Rodd facilitated inventive periods that explored each conceivable avenue for design. Technical consultants and empathic designers converged in harmonious workshops, mixing their technical prowess with experiential views. From there, the collaboration transitioned to prototyping, testing, and refining, with a steadfast dedication to making a product that seamlessly merged magnificence and affordability.
Months of intensive collaboration ensued, ensuing within the delivery of a cheap different to Elvie’s groundbreaking expertise. Rodd proudly launched Elvie Curve – a wearable silicone breast pump that enabled mild milk expression with unparalleled ease. The Curve, activated by pure suction, empowered nursing moms to effortlessly accumulate as much as 5 ounces of milk with a single, gentle press.
Curve stood as a testomony to the year-long journey embarked upon by Rodd in shut partnership with Elvie. True innovation doesn’t come up from mere checkbox design; it thrives on a shared ambition to boost the lives of shoppers. Collectively, the groups traversed the trail from perception gathering and ideation to numerous hours of meticulous CAD manufacturing. Each groups exhibited unwavering dedication to optimizing consumer expertise. In consequence, Elvie surpassed their investor targets, captured the eye of the US market, and garnered international acclaim with 4 prestigious design awards.
Right this moment, Rodd takes immense pleasure of their pivotal position within the improvement of Curve – a product poised to rework the lives of recent moms worldwide. The collaborative journey with Elvie exemplifies the ability of collective innovation, fueled by a resolute dedication to delivering the absolute best answer. Collectively, they’ve revolutionized motherhood, empowering girls and reshaping the way forward for breastfeeding.
