When FemTech pioneer Elvie approached us to develop the attain of their award-winning breast pump, we eagerly embraced the chance to create one thing really groundbreaking. With bold investor targets and a purpose to launch within the US market, Elvie was poised to take the following leap in scaling up. They posed us an important query: how can we make the Elvie expertise accessible to all?
To sort out this problem head-on, our first step was to uncover the real-world obstacles confronted by new moms in the course of the overwhelming early days of parenthood. We engaged with moms from numerous backgrounds and conditions, listening intently to their experiences. Some struggled with producing an abundance of milk, resulting in wastage considerations, whereas others confronted the other dilemma of manufacturing inadequate milk and needing to preserve each treasured drop. Their trials and tribulations turned our focus as we launched into this exhilarating collaboration with Elvie.
Outfitted with invaluable client insights, we facilitated inventive periods that explored each conceivable avenue for design. These workshops harmoniously united technical consultants with empathetic designers, mixing technical prowess with experiential views. We then progressed to prototyping, testing, and refining, endeavoring to craft a product that might seamlessly merge magnificence and affordability.
Months of intensive collaboration ensued, ensuing within the creation of an economical different to the groundbreaking know-how pioneered by Elvie. Enter Elvie Curve – a wearable silicone breast pump that facilitates light milk expression with unparalleled ease. Activated by pure suction, the Curve empowers nursing moms to effortlessly accumulate as much as 5 ounces of milk with a single, light press.
Curve stands as a testomony to a year-long journey embarked upon by our workforce in shut partnership with Elvie. True innovation doesn’t come up from mere checkbox design; it blossoms from a shared ambition to reinforce the lives of shoppers. Collectively, we traversed the trail from perception gathering and ideation to numerous hours of meticulous CAD manufacturing. Each groups exhibited unwavering dedication to optimizing consumer expertise. Because of this, Elvie exceeded their investor targets, captivated the US market, and secured world acclaim with 4 prestigious design awards.
At the moment, we take immense delight in our pivotal function within the growth of Curve – a product poised to rework the lives of recent moms worldwide. Our collaborative journey with Elvie exemplifies the facility of collective innovation, pushed by a resolute dedication to delivering the absolute best resolution. Collectively, we have now revolutionized motherhood, empowering ladies and reshaping the way forward for breastfeeding.
